Finest Sounds export programme in Japan

Time
May 22 – May 27, 2018
Place
Japan
Type
Export programme
Estonian and Finnish musicians performed in Japan from 22nd to 27th May 2028 as part of the export project Finest Sounds that also includes music industry seminars, a trade day and a songwriters’ camp.

The Estonian-Finnish delegation met the Japanese music industry professionals on 22nd May at a joint reception of Finest Sounds and Estonia 100 in Tokyo’s Happo-en park. The seminar programme in the head office of the entertainment giant Avex Group offered workshops about Japanese music industry and networking with the local music community on 23rd and 24th May. The agenda also included a visit to Spotify Japan.

Tokyo venues hosted showcase gigs by Estonian and Finnish world music, jazz and metal performers on three nights. The world music event at the Shibuya WWW presented the TMW 2018 artist award winner Mari Kalkun and Curly Strings who mixes Estonian folk with American bluegrass. Finland was represented by versatile multi-instrumentalist Maija Kauhanen, experimental accordionist Antti Paalanen and folk hop group Tuuletar.

Nordic metal shook the Space Odd Shibuya club with performances by the Finnish thrash metal group Mokoma and Estonian doom-metal duo Talbot. Jazz was represented by Estonian Peedu Kass Momentum and Weekend Guitar Trio along Finnish guitarist Olli Hirvonen and avant-garde-fusion group Utopianisti.
From 23rd to 24th May Sony Music Tokyo studios hosted a songwriters’ camp that brought together producers and songwriters from Estonia, Finland and Japan. Among the participants were Stig Rästa and Bert Prikenfeld from Estonia, and Alex Mattson and Eva Louhivuori from Finland.

On 26th and 27th May Estonian and Finnish brands were be present at the Greenroom festival in Yokohama. Members of Utopianist guided a test of the interactive music app Yousician. Estonian design was represented by the jewellery of Tanel Veenre and textiles of Mare Kelpman. Finnish companies were represented among others by design brand Lovi, Nokian Technologies and Muumin Museum.

Finest Sounds is a Finnish-Estonian cross-border cooperation initiative in the music and creative sector, aiming to boost the export of Estonian and Finnish artists, brands and creative businesses to the world’s second largest music market Japan.
Partners of the project are Tallinn Music Week, Music Estonia, Baltic Film and Media School from Estonia, Music Finland, Music & Media, Tampere University of Applied Sciences and HUMAK University of Applied Siences from Finland.