Tallinn Music Week 2018

April 6-7, 2018
Festival, Conference

Tenth Tallinn Music Week proved itself as a forward-looking city festival. At the centre of various programme parts, discussions and activities of TMW’s jubilee festival were smart and sustainable human-centered cities and entrepreneurialism that brings together different areas. The TMW Creative Impact Conference was the first international conference in Estonia to reach a gender balance among speakers. To highlight the future changes in Tallinn by the Main Street city development, the TMW transformed Viru Square into a pedestrian-friendly festival oasis as part of an unprecedented public space experiment.

The festival was presented by Telia Estonia with Nordic Hotel Forum, Eesti Meedia, Enterprise Estonia and Telliskivi Creative City as the main partners. The Main Street public space experiment was supported by Viru Keskus.

TMW that took place already for the tenth time on 2-8 April drew a total of 34 170 visitors, including 1330 festival delegates who attended the TMW Creative Impact Conference. In addition to the diverse music programme and conference, the festival also offered new experiences in film, arts and cuisine.
The TMW Creative Impact Conference that took place on 6 and 7 April in Tallinn Creative Hub’s seven rooms, hosted 146 visionaries and specialists from different fields, out of which 76 were women and 70 men. Thus, the TMW conference was the first international conference in Estonia to reach a gender balance among speakers. The main topics of the conference were creativity as the generator of the new economy, the future of music, human-friendly public space and design thinking. Important keywords throughout the conference were future skills, gender equality, civil activism and sustainable development.

Discussions and activities around human-centered public space, future of Tallinn and the European Capital of Culture were featured throughout the festival. TMW also drew attention to the fact that the city centre of Tallinn will be transformed in coming years as the main street is being reconstructed. One of the most memorable events, as part of the activities mapping the possibilities of a human-friendly public space, took place on 7 April, when rapper Arop held a secret gig at Viru Square on the rooftop of a mirrored glass house built by ÖÖD, which also served as a studio for MyHits radio during the festival week.

The concerts and club nights of the TMW 2018 three-day music programme took place at 20 venues all across the city, from Telliskivi to the Russian Cultural Centre, from Rotermann underground parking lot to the Swedish St Michael’s Church and legendary artists hub KuKu club. There were 262 artists from around the world performing in different genres – from jazz to metal, from folk to contemporary classical music, and from pop to adventurous future sounds. The music programme was opened on Thursday, 5 April, at the Russian Cultural Centre with a concert by Absolute Club, a project by Kristjan Järvi and the Sunbeam Productions, dedicated to the centenary of Estonia and the jubilee of the TMW.
The TMW jubilee festival also presented an art programme curated by the Estonian Contemporary Art Development Center, movie screenings at Kino Sõprus, creative workshops for children, a restaurant programme TMW Tastes and a spring-time Design Market.

TMW partners Telia and Telliskivi Creative City issued the artist awards to Estonian artists Mart Avi, Mari Kalkun and Holy Motors. The winners, chosen by the feedback of TMW delegates and audience vote among 126 Estonian acts participating at the festival. All three were credited for a convincing performance, clearly distinguishable soundscape and international potential.

Avant-pop producer and singer Mart Avi, who received the most nominations and a 2000 Euro prize, was praised for the originality and innovation of his music and artistic image.The runner-up with 1500 Euro prize fund is folk musician Mari Kalkun, who charmed the music experts with her technical proficiency and spiritual power. Holy Motors who achieved the third place with 1000 Euro prize money were praised for their stylish blend of dream pop and Americana

TMW is founded and run by Shiftworks, previously known as Musiccase. The new name of the company traces the collective actions of reinvention, turning creative, cultural and communication tools into effective soft power engine.

Tallinn Music Week 2018 in numbers:
262 artists from 31 countries
34 170 festival visitors
1330 delegates, incl. 870 foreigners
150 foreign journalists
83 festival venues