Shiftworks (founded in 2009) uses creative tools to achieve change in society. Among the company’s flagship projects are two transformational festival brands: an internationally renowned annual music industry showcase and conference Tallinn Music Week (TMW), and an urban culture and music festival Station Narva on the border between the EU and Russia. Having established itself as one of the most inventive implementers of complex artistic events in Estonia, with a grasp on the international market, Shiftworks also helps its clients—organisations and institutions—to achieve their strategic corporate, social and cultural goals. The company’s core competencies lie within the art & culture field and creative communication with outcomes in public awareness and behaviour. Its service portfolio includes promotion and communication of various B2B and B2C projects, incl. conferences and business delegations, tailored corporate events, communication strategies and creative concepts on the international, national and regional scale.
Mission
Improving quality of life and environment, developing society.
Vision
Achieving positive impact in society through the creation and implementation of talent networks and multidimensional collaborative projects.
Values
Creativity: freedom of thought and expression, openness to accept and carry out novel and sometimes unexpected ideas from diverse walks of life. Cooperation: between people, ideas, initiatives, brands, organizations, disciplines and countries. Equality and sustainability: equal opportunities, collective responsibility and empowerment to diverse forms of thought and self-expression, regardless of gender, nationality and points of view - posing no threat to others.
Business Model
Expertise: Experience design and production, environments and spaces, event production, social campaigns, creative concepts and communication, brand communication, pop culture studies, mixing disciplines, creating and implementing strategies and international collaborations. Fields of Impact: Music, arts, design, cultural and entrepreneurial thinking, innovation, meaningful spaces, value-based brand collaboration, talent export, Sustainable Development Goals, lifelong learning, human rights and equality. Sales Network: B2B: Participation in international networking events, national and international associations and working groups, a decade-long network of global collaborations, clients and sponsors. B2C: Company-owned websites and social media channels with a working promotion and sales network to broad client groups.
Partners
Among our international and national partners are ministries and other public sector organizations, creative enterprises, cultural institutions, NGOs, development organisations, international funds, telecommunication and IT companies, airlines, hotel chains, engineering and rental companies.
Competitive Advantage
Shiftworks combines a unique mix of creative and communicative expertise as well as a broadly diverse, international network of partners and collaborators that is unusual for any company in the Baltics operating in analogous fields.
Assets - Brands and Projects
Tallinn Music Week (TMW) Held annually in Tallinn, Estonia since 2009, TMW is an international new music and city culture festival. In addition to a diverse music programme that is open to both established and emerging artists from all over the world, the festival addresses the effects of creativity and innovation in society. Besides the showcase festival, TMW offers the Creative Impact conference, free City Stage concerts, public talks and various urban space projects. The festival has established itself as the essential annual industry event for Eastern, Western and Central European creative communities and has received accolades from both the industry professionals and international press. Visit tmw.ee for more detail Narva development Narva 2024 The easternmost Estonian city Narva is a candidate for the title of European Capital of Culture in 2024 together with the Virumaa region of Estonia. Narva is the official candidate, Shiftworks the project manager, in charge of preparing the application and organising the international campaign. Visit narva2024.ee for more details. Station Narva Music and city culture festival Station Narva in Narva, founded by Shiftworks in cooperation with Narva partners to create a dynamic tool for development in the Ida-Viru region of Estonia. Visit stationnarva.ee for more details.
Other projects
- Official opening of the new building of Estonian Art Academy (2018) - Official opening concert of the EU presidency on Tallinn Freedom Square, the Cultural Heritage Conference in the Estonian National Museum; the EU Presidency Youth Conference in Tallinn Creative Hub (2017) - The official opening party “Enter e-Estonia” at the Finnish tech conference Slush in Helsinki (2016) - Friendly Estonia initiative (NGO Sõbralik Eesti) to promote tolerance and openness towards refugees and minorities - Networking trips for Estonian creative industry companies to Stockholm and Narva, led by Estonian Ministry of Culture (August-September 2017) in collaboration with EAS -Enterprise Estonia and Narva City - Music and arts festival Kumu ÖÖ at Kumu Art Museum (2006-2011) - Concerts of renowned international artists since 2009. To mention a few: Patti Smith, Morrissey, Tricky, Jose Gonzalez, Swans, Feist, Regina Spektor, Fink, Laibach, Sunn O))) - One of the founders and strategic partners to Music Estonia alongside with Estonian music export strategy
The Future
Shiftworks started to expand its activities from primarily music-centred events promotion, evolving into the initiator, producer and service provider for multi-disciplinary events and communication projects. Shiftworks will continue to focus more on inventing and implementing high-level creative concepts that strive for societal impact by incorporating elements of events production, artistic content curation, consulting, marketing and communication in cooperation with versatile creative teams. Shiftworks offers impact as a service, in accordance with its values, as well as initiating various mixed-discipline projects feasible for the company.