Shiftworks/TMW was a partner in the first Estonian music showcase, ESTonishing, at Reeperbahn Festival, Central Europe’s largest and most influential annual music industry events. Shiftworks/TMW helped develop the event’s concept and name and select the performers, coordinated international and German media communications, and handled copywriting for promotional materials.
Four Estonian artists took to the stage at Hamburg’s Chikago Bar: Iiris Vesik’s dream-pop band Night Tapes, avant-garde dance-pop duo Ajukaja & Mart Avi, soul diva Rita Ray, and alternative R&B artist manna.
The festival also featured an Estonian delegation networking event, held in partnership with German music industry representative organisations Hamburg Music and Berlin Music Commission.
The programme was delivered in partnership with Music Estonia, TMW and Raadio 2. The project was supported by the Estonian Ministry of Culture, the Estonian Embassy in Berlin and e-Residency. The German media communications partner was the PR agency Klinkarz.
Client and main organiser: Music Estonia
Organising partner: TMW / Shiftworks OÜ
Project manager: Ingrid Kohtla
Project objective:
To introduce Estonian music to the international music industry and media through the first-ever Estonian showcase evening and music industry delegation at Reeperbahn Festival
Project outcome:
A varied and distinctive debut showcase; high-calibre coverage in Estonian, German and UK media.
