For the second consecutive year, Shiftworks/TMW was a partner of ESTonishing, the Estonian music showcase at Reeperbahn Festival organised by Music Estonia — co-curating the event, coordinating its international and German media communications, and handling copywriting for promotional materials.
Four distinctive Estonian artists took to the stage at Hamburg’s Baalsaal: folk innovators Duo Ruut, singer-songwriter Alonette, shoegaze act mariin k. and metalcore band Pridian.
The showcase evening was preceded by a reception for international music industry representatives and media, held in partnership with e-Residency and Tallinn UNESCO City of Music. In addition, an Estonian music industry delegation networking event took place at Alte Liebe St. Pauli, in cooperation with Hamburg Music and Music Export Ukraine.
The programme was delivered in partnership with Music Estonia, e-Residency and Tallinn UNESCO City of Music, in cooperation with TMW and Estonian Public Broadcasting, with support from the Estonian Ministry of Culture.
Client and main organiser: Music Estonia
Organising partner: TMW / Shiftworks OÜ
Project manager: Ingrid Kohtla
Project objective:
To introduce the diversity of Estonian music to the international music industry and media within the Reeperbahn Festival, co-curate the ESTonishing night’s programme, and strengthen the international visibility and reach of Estonian artists and music businesses.
Project outcome:
A varied and successful showcase evening and industry reception, with high-calibre coverage in Estonian, German-speaking and UK media
