It was a pleasure to contribute to the music programme and communications for Hooked on Estonia — a Visit Estonia event showcasing Estonian creative industries, music, food and design.
Shiftworks’ flagship festival Tallinn Music Week (TMW) was responsible for the programme on its eponymous stage, featuring Duo Ruut, The ROCKET (Tuulikki Bartosik and Svante Söderqvist), and Anna Kaneelina & Erki Pärnoja, as well as Pärnoja’s Himmelbjerget live set. The programme closed with Estonian music sets by TMW’s Indrek Migur and Ingrid Kohtla. The music stage was introduced to guests by TMW’s long-standing Keychange partner Ragnar Berthling, Director of Musikcentrum Öst/Sweden.TMW/Shiftworks also contributed to the event’s media communications both in Estonia and in Sweden.
Main organiser/client: Visit Estonia
Organising partner (music programme, communications): TMW/Shiftworks
Shiftworks’ areas of responsibility on the project:
- Curating and producing the TMW Stage music programme
- Copywriting and media communications in Estonia and Sweden
Project objective:
To introduce Swedish audiences and media to Estonian music by curating and producing the TMW Stage programme; supporting the event’s communications.
Project outcome:
A high-calibre music programme bringing together Estonian and Swedish musicians. The event as a whole drew over 6,000 visitors.
