We had the honour of helping the British Council mark the 10th anniversary of the ‘People to People’ programme in Estonia, within the framework of the Station Narva festival — including organising the reception held on 5 September in the Reconditorium Hall at Narva Museum, and Station Narva’s Future Day event at the University of Tartu Narva College, where Ursula Roosmaa, Director of the British Council in Estonia, appeared as one of the panellists.
According to Roosmaa, the British Council has been pleased to support the Station Narva festival for an eighth consecutive year, as it has become the most impactful music and community festival in Ida-Viru County and a platform bringing people together across linguistic and cultural boundaries.
Shiftworks’ areas of responsibility on the project:
- Creative concept and content for the festival and Future Day programme
- Organising the reception at Narva Museum
- Coordinating Future Day speakers, panellists and partners
- Communications
- Project management and delivery
Project objective:
To mark the tenth anniversary of the British Council’s ‘People to People’ programme in Estonia as part of Station Narva festival, bringing together the programme’s long-standing partners in Narva and Ida-Virumaa, and showcasing projects and initiatives in Ida-Viru that have been launched or amplified with British Council support.
Project outcome:
A successfully delivered reception at Narva Museum, featuring welcoming remarks, the opening of the music programme, and the following festival.
The British Council, in partnership with the FCDO (the UK’s Ministry of Foreign Affairs), supported Station Narva for an eighth time. The 2025 festival edition drew a record-breaking 5,314 visits and contributed to the programme’s aims of engaging Ida-Viru County target groups with limited access to decision-making processes, and promoting participatory democracy, gender equality and social inclusion.
